Is Your Morning Routine a Mess?

Is Your Morning Routine a Mess?

What does a typical morning routine look and sound like to you?

For some women, it can be quite hectic to say the least.

With that in mind, are there steps you can and should be taking to lessen the morning routine?

Remember, getting your day off on the right foot can go a long way in making for a productive and satisfying day.

So, how to get your morning routine back on track?

Don’t Let Mornings Ruin Your Day

In your efforts to have a better start to the morning, keep these pointers in mind:

1. Preparation night before – One way to have your morning start right is by prepping for it the night before. As an example, you can get your work or school clothes out instead of trying to decide in the morning what to wear. You can also opt to make your lunch the night before. This saves you time in the morning having to be in and out of the refrigerator making your day’s lunch. If you have appointments set up for work, go over them the day before. This is so you are not scrambling the next morning trying to remember who you are meeting and at what time. By doing a little prep the night or day before, you are less likely to be frazzled in the morning.

2. Beautifying you – You want to look good for the working world or whatever world it is you will be taking on that day. With that being the case, make sure you have all the necessary products on hand for your morning routine. If you tend to take a lot of time getting your hair prepared before work or school, the right accessories are key. That said choosing one of the best hair dryers out there is a good idea. The right hair dryer can make your morning feel and look so much better. Doing your hair at home in the morning instead of trying to tend to it while driving makes sense. This is especially true from a safety standpoint. In avoiding having a bad hair day; have the right tools and time available to make your hair stand out.

3. Get a good breakfast – Even when ready for the day, not eating right can be bad throughout the morning. That said it is always a good idea to start your day off with a healthy meal. Having a nutritious breakfast gives you energy for the day ahead. If you somehow do not have time to eat that kind of meal at home, take it with you to the office or school. The main thing is that your system is properly fueled and ready to go.

4. Put stress in rear-view mirror – Last; don’t let stress get the better of you to begin your day. Too many people worry about what the day ahead holds for them. In doing this, they get their day off to a bad start. Think positive when you get up in the morning that today is going to be a good day no matter what the world throws at you.

If your morning routine tends to be a mess, is it not time to change this?

Reasons For Leasing Your Next Automobile

Reasons For Leasing Your Next Automobile

The two options for securing a new automobile are purchasing and leasing. Both offer those searching for new automobile sales benefits that matter. It can be confusing 22 stand which option is the best option, until you take a close look at the two. This strong indications that when you do, leasing your next automobile is your best option. Here are the reasons why.

Lower Monthly Payments

One of the main reasons for leasing an automobile is to save money on a down payment and your monthly payments. When you purchase a car your payments reflect you having to pay for the entire automobile over the predetermined period of time which is typically between 5 and 7 years. Your payments will be very high because automobiles are expensive.

When you lease from reputable companies like Blue Chilli Cars, however you only paying for the depreciation on the car and as a result your payments are only a percentage of what you would pay if you purchase the automobile. In addition to this they’re always lease deals on great automobiles. You can save even more money by leasing a car when there is a special discount rate. Amount of difference between Leasing and purchasing an automobile is usually 30 to 40 percent.

The Car Costs Are Totally Covered

When you lease an automobile, it comes with a factory warranty and Lease companies the man that you take full coverage insurance for the automobile. This means that you will not likely pay any additional car repair fees during your lease.  Additionally, luxury brands like Audi, Mercedes, and BMW typically come with service contracts that cover the majority of wear and tear on the automobile during the lease.

Things like brake pads, oil changes, and repairing belts are all included so the only thing you need to do is to put fuel in your car and drive. There’s some course does not mean that you have the option of breaking driving laws and expecting tonight have to pay anything, but as long as you are operating within the law and meet the car service schedules, you will not have to worry about making additional payments. When you purchase an automobile, the car comes with a warranty oh, but the warranties rarely last the length of the time that you own the car. As a result you can find yourself pain what car repair throughout the life of your car ownership.

You Use the Car during its Best Years

Leases are done typically on brand new automobile and cars that have been leased for 3 years or less. As a result the car you lease is still in its best shape. This means that the likelihood of anything going wrong with the automobile is greatly diminished. You also get to drive around in the new automobile which always looks great.

It is Easy to Get a New Lease

Leases today are set up so that when you return your leased automobile it is easy to roll right into a new lease. This means that you can always drive a new automobile with lower payments, and with any costs covered within the lease price. The vast majority of people who lease an automobile continue to lease and never again purchase.

When you look at all the benefits of leasing an automobile it’s clear to see that it is a superior option to purchasing.

Don’t Let Your Gaming Experiences Short Circuit

Don’t Let Your Gaming Experiences Short Circuit

Whether you’ve been doing gaming for years or you are a newcomer, you want your experiences to be first-rate.

That said take the time to get the right system in place. Doing otherwise can make for a less than stellar experience each time out.

With that in mind, how good are your gaming experiences?

Use Internet to Help with Your Shopping

In trying to come up with the best gaming experience possible, turning to the Internet is always a good idea.

First, go online and review some of the gaming players in this ever-growing industry. Doing so will allow you to learn more about the different brands and which one might best suit your needs at home.

Second, be sure to try out different accessories before buying a gaming set. Be it getting a good headset, or a professional gaming mouse like this razer gaming mouse, you should definitely invest in such accessories to improve your overall gaming experience.

With that being the case, shop around for a headset that delivers top-notch sound each time out. You could even put on a wish list for the holidays or your birthday the top technology gifts out there.

You might well end up with the best PS4 headset. If you do, it is definitely to your advantage when you begin to play.

Among options would be an Elite Pro 2 Headset + Superamp, Stealth 300 Headset and the Recon 200 Headset. When you have the right headset with which to work with, your gaming experience is 10 times better.

While online, see what other gamers say about their headsets and other accessories.

One way to do this is by going to social media.

Many gamers are apt to talk on sites such as Facebook or Twitter. You can also find images from gamers on sites such as Instagram. By getting their two cents on headsets and other items, you could be closer to coming up with the top experience.

Is Your Home Set up for the Best Possible Gaming?

Along with the top accessories for a stellar experience, have the right surroundings.

So, is your home conducive to allowing for a good gaming experience?

If living with others, having a room you can escape to play your games is the better choice time and time again. Otherwise, you could find distractions hampering you when you go to play your games.

With that in mind, you may well want to escape to a family room or even the bedroom. In doing so, you can close a door and let the games begin.

For any kids in the home playing such games, make sure you have rules in place for them to abide by.

An example of this would be making sure they get their schoolwork done before being allowed to play. It also means knowing when to call it quits in the evening on a school night.

When investing some money into such games, you want to be sure your experience is the best possible.

Do your research, find a good place in the home to play, and let the games begin.

Why Car Subscriptions Are Perfect For Contract Workers

Why Car Subscriptions Are Perfect For Contract Workers

As an independent contract worker, you need to find ways to save money so your business runs easier. Everything from the way you set up your office, to the way you buy supplies, to the way you drive should be set up for the purpose of saving you money, so that you earn more profit. Many people become independent contractors because of the freedom to sink or swim based on their own choices. It can work out well, but it can also fail.

That being said, those who are creative in how they manage to get things done usually find solutions to many mundane problems such as obtaining a vehicle. There are several ways for both regular consumers and business consumers to buy automobiles: they can either finance, lease, purchase outright, or sign up for a car subscription service. All three options will get you a vehicle, but only one is the best option for contract workers.

The lives of contract workers are usually marked by busy times and… well, not so busy times. In other words, the money of a contract worker is not always consistent, and because of this, they need to find a way to save the most money on essential items, like cars.

Car subscription services like the ones offered at AUTO ONE Group are ideal for contract workers because a) they do not require them to pay taxes on the entire vehicle, b) they do it require them to use their own insurance, and c) subscriptions are flexible, meaning that you can re-evaluate your needs month to month.

As with a traditional, the option is usually open for you, the lessee, to purchase the vehicle if you desire to do so. However if you do not, subscription is still a flexible option as it allows you to exchange or renew your vehicle monthly.

A vehicle’s depreciation – that is, the rate at which is loses value upon leaving the lot – is something that also needs to be considered by anyone purchasing a vehicle. And the cost of gas, insurance, and repairs need to be factored as well when crunching the numbers on vehicle ownership. Car subscriptions (and leasing, for that matter) takes a lot of the guesswork and footwork out of such factors, as the dealership or car leasing company is still primarily responsible for the vehicle. Often times, insurance and repairs can be done in house.

There is also something to be said about presentation – the way in which you, as a contractor, need to present yourself in order to make a good impression. Purchasing a car requires you to keep it for longer than you would if you had leased or subscribed for it, which means that it can become obsolete. Car subscription services provide a solution, as you don’t pay as much for your vehicle, and you have the option to be flexible and upgrade or change your vehicle as the conditions of your work change.

You can drive a Porsche one month, while you’re out meeting prospective clients and employers, and drive a Civic the next. You may want to get a truck for more utility, or you may want to get a luxury vehicle to give the appearance of success; with car subscriptions, you can exchange or renew your vehicle monthly.

In short, car subscriptions are a godsend for contract workers. They save money, remain flexible enough to keep up with the precariousness of the work, and give you an opportunity to tailor your vehicle to your month-to-month needs.

4 Easy Shopping Tips For Cyber Monday

4 Easy Shopping Tips For Cyber Monday

With some of the biggest shopping days in your near future, it’s important you’re ready to snag deals without endangering your finances. Before you take advantage of epic Cyber Monday deals this year, check in with this quick list of online shopping tips. They’ll help you protect your financial data, so you don’t expose something important.

1. Don’t shop with your debit card

Nowadays, you can shop online using your debit card like you would any credit card, but this is a bad idea. When you use a debit card, you’re exchanging key data about this account when you finalize your purchase. If the website gets hacked, your entire account could be in danger.

Compared to your debit card, a credit card is an isolated financial product. There’s less risk that a hack could jeopardize your entire bank account when you use credit. It’s even more secure when you use just one credit card rather than spreading out your shopping between cards. In the case of a cybersecurity issue, only one card would be affected. This will also make it easier to review statements and check for any fraudulent purchases.

2. Shop from secure sites

In the pursuit for the absolute rock-bottom price on your item, you’ll shop around. It’s natural to check a few sites to make sure you’re getting the best price for what you want, and it’s a good way to ensure you don’t overpay when you don’t have to. Unfortunately, this habit can take you to recesses of the web.

Before you type in your credit card number, you should ensure the site you’re on has a lock icon that says “secure” or “verified”. This is a trust seal that indicates the website works with a security firm to protect their data. There are other signs to look out for, but this is the biggest indicator of security.

This tip applies to any website you hope to share contact or financial information, especially when you’re looking for a personal loan. An online lender like MoneyKey protects your financial data by using secure socket layer encryption and Verified Site Certificates. You can also see a lock icon next to MoneyKey.com when you’re in Chrome. By clicking on this icon, you can see that the connection is secure, and the certificates are valid.

3. Use incognito mode

On your meandering way to this article, you’ve probably already clicked ‘accept’ to at least one cookie consent notice. Most people don’t really think about what they’re accepting when they click this button. Generally, cookies won’t affect the average browsing experience — unless, of course, you’re shopping.

Cookies are little pieces of data a website stores on your computer through your browser. For the most part, they’re used so a website can load faster when you return to a page or auto-fill forms you’ve already completed. But when it comes to online retailers, cookies can affect the price you pay.

In the past, this cookie debacle has mainly influenced the travel industry, but its effects are widespread. Plenty of retailers increase their prices when cookies show you’ve looked at an item before.

The next time you shop around for the best price, do it in incognito mode. Though it still shares some of your data, this privacy setting won’t store your history or cookies, so websites can’t inflate prices between visits.

4. Know your priorities

According to the latest CNBC All-American Economic Survey, 76 percent of Americans plan to do most of their holiday shopping at just one website: Amazon. Its nearest competitor, Walmart, trails behind with just 8 percent of respondents saying they’ll do most of their shopping at the chain retailer.

When asked what helps them decide where to shop, they ranked the following factors in order:

1. Free shipping (43 percent placed this as the most important)

2. The ability to compare prices (26 percent)

3. Availability of product information (18 percent)

How do you compare? It’s a good question to ask yourself, as this will impact where you end up shopping over the Thanksgiving weekend. Once you know your priorities, you can find out what retailers offer what you want. From there, you can research what deals are available. Doing a bit of research beforehand can help you avoid sharing your credit card number with malicious websites and scammers.

Shopping during the Thanksgiving weekend has always been risky. At the mall, you had to brave the chaotic crowds ready to physically fight for the last TV on sale. Online, you have to navigate scams and malicious website intent on stealing your data.

Luckily, shopping online safely is a lot easier than dodging a stampeding crowd — especially when you follow the tips above. Go incognito to spy on deals and remember to use just one credit card for all your online shopping. Though these may seem simple enough, these shopping tricks could stop you from exposing your financial data to the wrong sources and save you a huge headache during the holidays.

Who has the right of way when driving?

Who has the right of way when driving?

Driving laws are in place to help those on the road and pedestrians to coexist and to safely navigate the roadways. In spite of clearly defined laws however people still disobey them. Anyone on the road must understand how driving laws work, and adhere to them in order to be on the right side of the law and to keep themselves and others safe. If they are speeding for instance which is against the law they will risk fines or worse punishment and possible need speeding ticket lawyers.

Traffic laws contain many concepts that require some researching to understand, but having a detailed understanding of these concepts is critical or you might need the assistance of good traffic ticket lawyers. Things like driving on the right side of the road, when to obey which types of instructions and when to not all are related to having a deep knowledge of how traffic laws are intended to work. Another concept that must be understood in order to perform properly on the road is the right of way.

 

Giving someone the right of way, allows them to go before you in the traffic situation. The right of way law is a misnomer because the law actually discusses only when one must yield the right of way to another vehicle or pedestrian. It can be utilized and expected when someone must yield the right of way to you. If someone fails to yield the right of way, they are in legal violation no matter where in the United States they are because it will almost always lead to a vehicle collision.

In terms of the times when the right of way must be yielded, here are the most common examples:

  • When you are in an automobile and turning left. You must yield to oncoming pedestrians, cars, etc. in this scenario.
  • At a yield sign.
  • When two vehicles meet on a narrow mountain road the driver going downhill is always given the right of way.
  • When any person is walking with the aid of a seeing sys dog.
  • At intersections with no traffic lights, where vehicles are already in the intersection.
  • At all “T” intersections where traffic must yield to vehicles on the through road;
  • When you are driving on an unpaved road at an intersection connecting to a paved road.
  • To any person who is vision impaired and using a walking cane.
  • When entering the road in a car that was parked.
  • When a pedestrian is in a crosswalk.

Who has to yield the right of way?

Each driver of a motorized vehicle and bicycle has an obligation to do everything possible to avoid an accident no matter if they have the right of way. This entails slowing down or stopping even if you the other person is obligated to yield the right of way to you.

There is an often stated line that says the driver to the right has the right of way, but this line is often misunderstood. The driver to the right should be given the right of way only if two cars arrive at an intersection at the same time. Or if there is no clarity about who did. If a vehicle on the left arrives in the intersection first, it should be given the right of way over the driver to the right.

One of the things to note with right of way is that it should be used based on common sense and in the context of the driving situation. If one vehicle is in an emergency, this may take precedence over right of way, so drivers should pay attention to the situation where right of way becomes an issue.

If you find yourself in an accident because of a right of way violation and you are in San Francisco, you might need a reputable attorney to represent you. If you are looking for a speeding ticket lawyer San Francisco has several reputable ones who can give you the best defense in your legal case.

The Smart Ways Use Today’s Top Online Marketing Strategies

The Smart Ways Use Today’s Top Online Marketing Strategies

Two of the most effective online marketing strategies today are SEO and email marketing, but with so many companies using them you need to have smart approaches to gain an edge when you use them. Here are some great ideas on how to use these marketing strategies to beat out the competition.

SEO

Every business needs an online strategy that has Search Engine Optimization (SEO) at the center of it. The reason is simple. The majority of people will use a search engine to try and locate something on the Internet. There are billions of page and over a billion websites on the Internet that will be searched. The average person will not go through more than 3 search pages for any one topic.

With so many websites on the Internet and nearly all of them coming up in a search, you need to do all you can to get your company to the top of a search. SEO is the way to get this accomplished.

There are many companies that out SEO strategies that will propel your company to the top of search, but the reality is that everyone is fighting for the same retail space and not everyone can provide it.

To give your company an edge you need to work with a firm that takes a specialized approach to SEO. One that delivers complex enterprise SEO tools that leverage a deep understanding of the acquisition funnel to achieve business goals. It should use advanced data analysis, competitive evaluation, and innovative applications of SEO trends, creating a comprehensive approach to SEO.

Working with this type of SEO firm gives your company an advantage over the average company seeking to leverage SEO and will assist you in getting to the top of search.

E-Mail Marketing

Email marketing remains one of the most effective type of online marketing today. Some of the reasons that email marketing is so effective are:

It can help your company become a trusted news source for customers: E-mail marketing campaigns should be wrapped in providing useful information to customers. You can pick topics that are relevant to them and always provide solutions to their biggest current challenges. When you do this, they are eager to open your emails.

You Can Make Them Personal and Targeted: E-mail marketing allows you to be targeted to the specific individual customer or target. If you are building an email list, Klean Leads allows you access to their database of over 500+ million local businesses from all around the world. Today’s best email marketing software lets you analyze user data, partition your contact lists based on specific factors and then send emails relating to the needs of that target. The level of personalization is appreciated by those who you email.

Email marketing is Cheap: You will need to spend money for a top email automation or CRM software package, but after this initial purchase, emails have the lowest delivery rates, often costing less than a penny per message to send. In terms of the amount of time you will need to spend to formulate and send emails, the software will cut that time in half and teach you to automate many of the processes. In the end, email marketing is just cheap.

You Can Create Them to Solicit Actions: The standard email will typically elicit a response so people are not thrown if you ask for one in a marketing email. In fact it is advisable that you include some type of call to action in your emails.

You Can Accurately Measure Responses to Your Emails: One of the main reasons email marketing persists is that you can understand if it is working and why easily. You can check delivery rate, open rate and click-through rate, and other key metrics. This allows you to make any needed changes on the fly and jettison any aspect of the email that is not getting you responses.

The smart way to leverage email marketing is to do it continuously and consistently. It will take time because you must get through all of the clutter in your customer’s inbox but once you establish yourself, you will reap the rewards.

Utilize smart approaches to SEO and email marketing and it will have a positive impact m your small business’s bottom line.

Written by Rajiv. He is writing content for Pearl Lemon. You’ll find me playing with my dog Gizmo in between copious cups of coffee and even the odd donut or three 😛

Budgeting Tips for Parents

Budgeting Tips for Parents

The excitement of enlarging your family comes with the panic of managing the budget to include the baby and their growing needs. Studies show that delivery and first year could run as high as a year’s salary, at about $32K. Moreover, it does not stop there. Being a parent means joggling with money for years to come. The only golden rule is “Think ahead and don’t panic”.

Budgeting basics

Even if the expenditures will rise exponentially and the income will fluctuate as well, sticking to tried and trusted budgeting rules would help you overcome most challenges. Don’t neglect savings even if sometimes stretching your income for that too seems a bit too much.

A simple strategy is to split your income in half. The first half goes towards mandatory payments including mortgage, food, and immediate expenses. The other half should cover your wants and savings. Try to redirect at least 15% towards savings. If you have any high-interest credits, like payday loans, do your best to eradicate those first.

Don’t stress if you need a bit more than half of your budget for immediate expenses that is totally fine for mid-income families with small children. Just be sure that you are tracking your expenses and not swiping the plastic without thinking about it.

Make tracking your finances a game with your spouse and reward your small victories.

Stick to financial priorities

Being new parents makes you dream about the future and motivates you to get the best for your child. However, saving for college while they are still playing with large wooden toys is not the smartest financial move. You will always find college loans, but there are no retirement loans available.

First thing first, set aside some cash, anything between $500-1,000 for unexpected emergencies and then define your financial roadmap following the next landmarks.

Retirement funds. Even if in your late twenties or early thirties you are not thinking about retirement you should set aside at least 10-15% of your income for this purpose. It might sound like a lot, but taking into consideration inflation and other negative financial influences it might be just enough. If your employer is offering a 401(k), IRA or another type of plan, be sure to take full advantage of it.

Pay off debt. Not all debt is bad, but that with an interest rate well over 15% should be checked off your list as soon as possible. Do your best to pay off and payday loans first. Then, try consolidating the remaining debt, if you have multiple student loans, you might get a better rate at a professional service like Crediful.

Think about the future

If you are left with a couple of spare dollars each month, you can think about college savings through a 529 plan a tax-free way of saving money which will also be tax-deferred if used for qualified higher education.

Downsize at least for a while

Having children can mean a hit for the budget, at least in the short term. Maternity leave or taking a break from work entirely can leave the family budget seriously skimmed. If enlarging your family is a planned event, try downsizing a few months in advance to get used to the new situation and avoid emotional stress caused by having less money. Also, you can use the extra cash to set up a fund for the parent who will stay at home.

The steps

If you have no idea about how expensive it is to be a parent, you can try this cost of the baby calculator. Of course, you should adjust those numbers according to your lifestyle and the cost of living in your area.

If it seems too high, think about ways to reduce the cost. First, add your child to one of your health insurance plans, you can never be too careful with healthcare expenses. Next, be practical and think about reducing unnecessary spending on clothes. Your child will outgrow them in months, so getting second hand is actually a wise idea. Reusing from older siblings is also an option.

You should not be ashamed to ask for necessary items at your baby shower. This includes many costs to first-time parents such as crib and stroller.

Sometimes as new parents, you just need more money. When that happens, you need to cut on some expenses and find new ways of enhancing your budget.  The stay-at-home parent can get a part-time job or a work-from-home gig on the Internet. The one who kept their job could ask for a raise. Together, you could decide on downgrading your car or cutting some expenses like a gym or other subscriptions you might not use in the immediate period.

Never be afraid to take advantage of your new status as a family. You will be amazed how many companies have products, services, and discounts explicitly designed for people just like you.

Kicking Off With Football Alternatives

Kicking Off With Football Alternatives

As much as we love football, and we’re not ashamed to admit that this is more than our wives would like, there are times when going out and playing or watching a game is just not on the cards. Whether through injury or cost, distance or weather, there can be an enormous amount of reasons that going out into the world for the real thing just can’t happen. With that in mind, we thought it would an interesting idea to look at a few alternatives.

They might not quite be the real thing, but you might be surprised at just how much some of these game stick with you. We know we were.

Bubble Football

Not the most seriously competitive alternative, but still one which we would recommend every time the opportunity presents itself. Players in this game are encased in the inflatable bubbles known as ZORBS, and otherwise, the rules are much the same. That is, except contact, which is not only permitted, but encouraged.

It can be a bit tricky to track down enough of these for full teams but, luckily, party rental services like Zorbing Hire will often have you covered. Great for parties and stag dos, we would never recommend combining this game with a few drinks, but we sure are thinking it loudly.

Car football

If you think bubble football was chaotic, then take a look at the Top Gear inspired game of car football.

Not for the faint of heart or light of wallet, this is a game which thrives on carnage, though, in this case, we do seriously recommend keeping any amount of liquor out of the equation. While there aren’t any strict rules to follow in this version of the game, as players can only really be expected to the best with whatever used car or flat-out junkers they have, it’s a very good idea to go dressed in safety gear before giving this a go.

Every group has a Steve, and Steve, as you well know, can hardly be trusted behind the wheel.

Rocket League

Going digital with this one, the now extremely popular game of Rocket League is essentially a digital version of car football, only with rockets. A lot cheaper than the real-life alternative, Rocket League is available over most major platforms, including PC, Xbox, PlayStation, and Switch, with cross-play even allowing friends to compete over different devices. Though, it should be noted that the PlayStation version will not be playable in this way until early next year.

We hate to drone on, but we can’t really undersell the popularity of Rocket League, which even has considerable earnings to be made for skilled players in the eSports arena. Even major online betting services like Betway offer odds on major events, making this closer to real-life football fun than almost any alternative.

Footvolley

The name for this one really gives it away, as a combination of both football and beach volleyball. Footvolley was invented in Brazil by Octavio de Morales in 1965, according to the Footvolley website, and has remained popular ever since. Originally starting out as 5v5 game, over time, the skill of the players would become so great that this number had to be reduced to 2v2. It’s difficult to score if nobody ever makes a mistake, after all.

Played only with feet, Footvolley has spread to beach-cities all over the world, with many major events held in Portugal, Thailand, Greece, and beyond. Of course, playing this game requires not only a decent beach but also great weather, which can be more than a little tricky to find where we live. At least it could work well on a holiday.

Don’t Underestimate the Alternatives

Some of these might seem silly, but then that’s also the opinion which the uninformed or uneducated can have on football itself. Even as a spectator sport, we would recommend the likes of bubble and car football especially, as the amount of laughter on offer makes for a great night of watching with a few friends.

We can’t promise that success in any of these will give you the chops as being a real football star, but it’s enough to rub in your friend’s faces and, really, isn’t that enough?

The Smart Ways to Use Today’s Top Online Marketing Strategies

The Smart Ways to Use Today’s Top Online Marketing Strategies

Two of the most effective online marketing strategies today are SEO and email marketing, but with so many companies using them you need to have smart approaches to gain an edge when you use them. Here are some great ideas on how to use these marketing strategies to beat out the competition.

SEO

Every business needs an online strategy that has Search Engine Optimization (SEO) at the center of it. The reason is simple. The majority of people will use a search engine to try and locate something on the Internet. There are billions of page and over a billion websites on the Internet that will be searched. The average person will not go through more than 3 search pages for any one topic.

With so many websites on the Internet and nearly all of them coming up in a search, you need to do all you can to get your company to the top of a search. SEO is the way to get this accomplished.

There are many companies that out SEO strategies that will propel your company to the top of search, but the reality is that everyone is fighting for the same retail space and not everyone can provide it.

To give your company an edge you need to work with a firm that takes a specialized approach to SEO. One that delivers complex enterprise SEO tools that leverage a deep understanding of the acquisition funnel to achieve business goals. It should use advanced data analysis, competitive evaluation, and innovative applications of SEO trends, creating a comprehensive approach to SEO.

Working with this type of SEO firm gives your company an advantage over the average company seeking to leverage SEO and will assist you in getting to the top of search.

E-Mail Marketing

Email marketing remains one of the most effective type of online marketing today. Some of the reasons that email marketing is so effective are:

It can help your company become a trusted news source for customers: E-mail marketing campaigns should be wrapped in providing useful information to customers. You can pick topics that are relevant to them and always provide solutions to their biggest current challenges. When you do this, they are eager to open your emails.

You Can Make Them Personal and Targeted: E-mail marketing allows you to be targeted to the specific individual customer or target. Today’s best email marketing software lets you analyze user data, partition your contact lists based on specific factors and then send emails relating to the needs of that target. The level of personalization is appreciated by those who you email.

Email marketing is Cheap: You will need to spend money for a top email automation or CRM software package, but after this initial purchase, emails have the lowest delivery rates, often costing less than a penny per message to send. In terms of the amount of time you will need to spend to formulate and send emails, the software will cut that time in half and teach you to automate many of the processes. In the end, email marketing is just cheap.

You Can Create Them to Solicit Actions: The standard email will typically elicit a response so people are not thrown if you ask for one in a marketing email. In fact it is advisable that you include some type of call to action in your emails.

You Can Accurately Measure Responses to Your Emails: One of the main reasons email marketing persists is that you can understand if it is working and why easily. You can check delivery rate, open rate and click-through rate, and other key metrics. This allows you to make any needed changes on the fly and jettison any aspect of the email that is not getting you responses.

The smart way to leverage email marketing is to do it continuously and consistently. It will take time because you must get through all of the clutter in your customer’s inbox but once you establish yourself, you will reap the rewards.

Utilize smart approaches to SEO and email marketing and it will have a positive impact m your small business’s bottom line.