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Is your business website mobile-ready?

You won’t hear about it on the news, and you’re unlikely to read about it in the newspapers, but there’s about to be a massive change in online advertising that could affect thousands of UK small businesses.

Smartphone compatibility is about to become an incredibly significant factor for your website’s SEO. On April 21st 2015, Google will release its latest algorithm, which is focused on mobile readiness.

Some sources quote their representatives as saying it will be “bigger than Panda or Penguin”. If you don’t know what that means – and you could easily be forgiven for not having a clue about it – then we’ll put it a different way: there’s a serious chance that it could affect your online business if your site isn’t prepared.

Panda V Penguin

Why is mobile readiness important?

The shape of online browsing has been changing for some time now. By Google’s own research, almost two-thirds of British people (62%) use their smartphone to browse online almost one-third (30%) use tablets.

On top of that, it seems that most folk use multiple devices simultaneously. For example, they might stream music on their smartphone, while playing a game on their tablet and downloading a movie on their laptop.

This has had a noticeable effect on shopping behaviours too: both online and offline. Why accept a high street retailer’s declaration that something is “a bargain” when you can find out competitor prices while standing in-store?

When you couple that with the fact that 61% of smartphone owners use their mobile to research or purchase goods online, it becomes clear that being mobile ready can only help your website.

Why do Google care about mobile friendliness?

As a company that is in the advertising business, Google is particularly concerned with one thing: ensuring that the websites it serves up to search users are of appropriate quality. If you use a search engine and get a shoddy site served up that doesn’t help you to get what you want, you’ll be a bit disappointed.

Well, as part of their research, Google found that 66% of smartphone users expect a site to work as well on their mobile as on their desktop or laptop. So, if your site is clunky or hard to use, then Google naturally don’t want to disappoint their customers – which (if you’ve been paying attention so far) are increasingly smartphone users.

How can I check my site for mobile compatibility?

Google have put together a Mobile-Friendly Test to help you understand if your site is prepared for the change. Simply pop your URL into the field below and hit “Analyze”.

You’ll get a simple answer of whether your site is mobile-friendly plus a preview of how your site is appearing. Hopefully, your site will have few or no issues. But there’s no need to panic if your site gets negative feedback.

Test Your Site Below

How can I make my site mobile friendly?

There are also a series of articles in Google’s Mobile Guide that will explain the concepts in more detail if you or your website developers need to know what to do. You can:

  • Customise your website software: you’ll need to know what software your website is built with and understand some basic principles of CMS editing, or have access to your developer
  • Implement SEO best practice: you’ll probably want to be familiar with Webmaster Tools and (again) the basics of editing your CMS
  • Consider an upgrade: if your site has been in need of an upgrade for a while, why not do it now for a fresh start and use software that is mobile-ready

Trendzer can help

We built Trendzer to be ahead of the curve in terms of mobile readiness. All sites that we create for our customers have responsive web design. That means your site sends the same signals to all devices, but the design will adapt intelligently to display the content effectively.

You’ll also get dedicated expert help with your domain, design, and content. So, you don’t have to put together a DIY templated website in a hurry: you can carry on doing what you do best. Call us on 0800 047 6777 to ask about a new website that features responsive web design as standard.

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