Best times to post on social media
It’s not enough to post regularly on social media; you also need to make sure you post at the right times. Most social networks have a timeline, with the most recent posts appearing at the top. If you post early in the morning, but your followers only visit their social networks during their lunch break, they might not get to see your post. This blog article will delve into the best times for posting on social media as well as give you some tips on how you can save time with it.
Analyse your own best times to post
When should you post on social media then? The short answer is: when your followers are online. But because that answer doesn’t get us any further, we need to analyse what generally is the best time to post. This can depend on the network and on your customer base. Later in this article, we outline the recommended times to post on social networks as advised by different sources in the industry.
But first, if you like a good spreadsheet, you could analyse the best time to post for your own business. Keep a record of the amount of times followers engaged with your posts (likes, comments, shares, etc.). Test by posting at different times and on different days. Once you have the results of a few weeks, you will be able to analyse what time of day works best for your business. Some social networks, like Facebook, already show you some insights which help you with this.
An example of what this might look like if you also love colour-coded spreadsheets.
What do the studies say?
We have compared data from various sources, and pulled it together in the information below. Use this information as a general guideline, and if you can, combine it with your own analysis.
People tend to use Facebook on their mobile and computer, both at home and at work. The best time of the day to post is early afternoon. At 1 P.M., you’ll get most shares while at 3 P.M. you get most clicks.
Twitter is used much like Facebook, at work and at home, during break times. If you are a B2B business, you’re best off posting on weekdays. If you sell to consumers, Wednesdays and the weekends are your best bet. Want to know exactly when your followers are online? Use a tool like
FollowerWonk for this.
As LinkedIn is the platform used by professionals, it’s mostly used during working hours. To make sure your post is at the top of their timeline, post early in the morning, just before people get to work. Alternatively, post at lunchtime or between 5 and 6 P.M. Monday and Friday have a lower engagement than the days in between.
Like LinkedIn, Google+ is a professional engagement tool, so it’s best to post updates on workdays, with Wednesday being the best day of all. Most sources agreed that the ideal time to post on Google+ is between 9 and 11 A.M. You can use the tool
Timing+ to find out what times work best for your Google+ posts.
These users are mostly active in the evenings and in the weekends. The best time to post is between 8 and 11 P.M. on Saturday, but any day between 2-4 A.M. and P.M. will get you results as well.
Of all these social networks, Instagram is the most ‘mobile’, so engagement is steady throughout the day. This also means many sources disagree about what the best times are to post! They agree that most days of the week are good, but avoid Sundays, and time-wise it’s best to avoid 3-4 P.M.
So, I need to be online 24/7?
There’s a reason why larger companies have a social media team: it takes a lot of time and work to get it right! Luckily, there are a few apps out there that can help you.
Facebook and Twitter both have the functionality to schedule posts for a specific date and time. There are also several tools to be found online that can schedule posts for the other social networks. If you’re looking for apps that take away all your social media worries, have a look at the below examples.
Buffer: Are you always busy during the ‘ideal times’ for social media updates? Get your updates ready, and let Buffer post them at the ideal times for you. You can even let the app decide what time is best for posting. Available for Twitter, Facebook, LinkedIn, Google+ and Pinterest.
Hootsuite and Sprout Social: These are complete social media management tools. They have a dashboard and allow you to schedule posts for different networks and measure results. Hootsuite has a free (limited) version and they both have paid for versions that give you more options.
That’s all for now!
We hope this article has given you some useful tips on how to grow your social reach by posting at the right times.