Date: 10 June 2016
Website content ideas for therapists and counsellors
Clients come to you with the hope you can solve their physical or mental issues. Some of them may come through their GP, but others search independently for your services online. Potential patients can form an opinion of you and your services from your website, and then decide whether you are a good fit for them.
Prospective clients will use a variety of factors to decide who they’ll choose for a therapist, counsellor or coach. But it all boils down to whether they can trust you with their issues. By adding valuable content to your website, you show that you’re a professional, that you can solve their problems, and it distinguishes your business from your competitors. This is called content marketing. Keep on reading to discover how you can use content marketing to update your website and increase your customer base.
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Show you’re an expert
As we said earlier, when shopping around for a therapist, counsellor or coach, clients want to make sure they are getting a professional. You can use your website to showcase your experience and authority in various ways.
Writing regular blog articles has multiple great advantages. First, it is a great way to drive more traffic to your website. When someone googles for “How do I know if I am depressed?” and you happen to have written a great blog article on this, you will get more visitors to your website. More visitors equal more potential customers, and it also means that your website will be ranked higher in search engines.
The other advantage is that by writing blog articles you can show how experienced and knowledgeable you are. Get inspired by sessions and by doing a bit of research online. Your first idea might be something like: “The 5 best stretches for back pain”, which is a good start but a bit broad. There are probably hundreds or more articles on this already. Try to narrow it down to something more niche like: “The 5 best yoga positions for sciatica”.
About us page
Another way to show your professionalism is by talking about your education, knowledge and experience on your ‘About Us’ or ‘Our Team’ page.
Normally we would recommend adding testimonials or case studies as well, but this could be a bit too personal for your type of services. If you do have permission to use a testimonial or case study on your site, make sure it doesn’t have any private information. Stories of success can really appeal to your clients and show that you’re an accomplished therapist, counsellor or coach.
Write good page content
More so than any other type of business perhaps, your clients will have done a bit of research before they contact you. They’ll have seen a few of your competitor’s websites, and have read about the services you provide. Their decision on who to go with will depend on many factors. You can influence some of these factors by writing good content that is easy to understand and answers their questions.
Answer their questions
It’s important to think about what questions your potential customers might have when arriving at your website. For example:
- What does a typical first session look like?
- How can your services help with their problems?
- Will it be very expensive?
- Why will your method help them?
- How are you different from your competitors?
Now these are only the questions that
we think potential clients have. You probably know best from experience what other questions might pop up. Write clear copy without jargon, in which you answer these questions for your customers.
Make sure to use headers (H1, H2 and H3 tags) to make your text easier to read, and to announce what your next bit of text will be about. It will make it easier for clients to find what they’re looking for. Summarise your services on your homepage, and have a separate page per service or group of services where you can explain them in more detail.
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