Five ways to spend a fiver to boost your business
You’ve probably thought long and hard about how you invest in your business, what fits with goals and business type. We’re not going to pretend we know better than you about how to invest your money, but we’re going to let you know of five ways to invest only £5 to boost your business. Sounds good?
1. Facebook Ads
With a Facebook ad, you’re paying money to highlight one of your posts to potential customers. You can target your ads to specific geographic areas, age groups, education levels, etc. Make sure to use these targeting options to narrow down who sees your ad, creating a more tailored potential customer base.
Create an engaging ad, that will make people interested in your business. Perhaps promote your summer sale or add a discount code. You should always have call to action on your ad, with a link to your Facebook page, website or online shop.
You can set a budget for your ad starting as low as $0.01 per click on your link. You can also choose to pay per 1,000 impressions. Look into the difference between the types of ads and budget before you start. Your budget can be as high or low as you want, and your ad will stop running once this budget has been reached.
2. Take an Online Course
There are many free online courses to be found on sites such as Future Learn and Alison, which is great value obviously! The only downside is that they can be a bit hit and miss, and you might not get the opportunity to ask questions to a teacher. If you’re ready to spend a little money, you can find discounted courses on Udemy.
Whether you’re interested in personal development or business growth, there are a plethora of courses from Project Management to Confidently Speaking on the Telephone.
3. Pay Per Click Ads
Pay Per Click Ads on search engines like Google can get you quality leads, if done right. Pay Per Click Advertising means that you have an advertisement for a certain set of keywords, and you pay a small amount each time someone clicks on it. You can set your total budget so there is no fear of overspending.
Google AdWords is the most popular tool for PPC, and it’s easy to get started on it. Start with keyword research using the keyword planner tool, and choose a term that is relevant for your business and fits your budget.
Trendzer’s Dedicated Digital Experts know the ins and outs of PPC advertising, and if you want to take your PPC advertising to the next level, we have got your back.
4. Run a Giveaway
A well-executed social media giveaway can help you grow your business for a relatively low cost. The idea is that in order to win the thing you’re giving away, people need to like, share or comment on your social media post. Give away a limited edition product, a gift card or a free service. Don’t forget to promote your giveaway on all your social media channels, your website and by email marketing.
You then need to ask your followers to share the giveaway, comment on it by tagging friends, or like it. These types of giveaways can help you gain a large following of potential customers through the snowball effect of social sharing.
5. App or Tool
Now there are many amazing free apps that make working life a little bit easier. When you invest a little money though, from only £1-£5, you can get the premium versions of apps, with more features and possibilities.
For £5 you get Evernote premium, the app that organises your work and collects all your notes, documents and allows you to present. Also think of scanner apps, allowing you to scan and save documents from your phone, or an app that lets you scan your receipts and track business expenses easily.
While you’re at it, download the Trendzer mobile app for free! You can manage your online presence on the go with Windows, iOS and Android.
And of Course There is Fiverr
As there is a website for almost everything, it’s probably no surprise to you that there is a site where you can buy services for just a fiver. All types of freelancers offer their services on website Fiverr, including graphic designers, animators, copywriters, SEO specialists, videographers, translators, musicians and more.
If you’re thinking of buying a service from Fiverr, make sure to check the reviews thoroughly, as the quality of the delivered services can vary immensely!