Date: 16 September 2016
Five reasons why eCommerce is more important than a storefront
You have set up your business selling physical products. Traditionally, you’d sell these products from a shop in a busy shopping street: nothing says entrepreneurship more than owning a business at your local high street, doesn’t it?
However, while owning a storefront is a great achievement, it’s incredibly important to set up an online shop as well. In fact, we believe that for many types of businesses your eCommerce website is actually much more important than your storefront, and we assembled five reasons why:
1.High street shopping is declining, while online shopping is increasing
You may have seen it on the news: increasingly more high street retailers suffer from online competition. According to the IMRG Capgemini eRetail Sales Index, UK sales from e-retail grew by 16.5% between June 2015 and June 2016, and average order value became higher as well (
IMRG, 2016). At the same time, high streets, malls and retail parks experienced a decline in customers. In some UK cities, the amount of high street shoppers declined by up to 10% (The Guardian, 2016).
For customers, eCommerce takes less time and offers many more options than the average shopping centre does. Seeing as numbers for online sales continue to increase, it is widely regarded as the future of retail and as a business owner, you’ll want to invest in that future.
2.eCommerce offers unlimited space for your products and services
This might be the most obvious reason why selling online is so convenient. Physical stores are a great starting point for your retail business, but expanding your line of products or increasing your stock has its limitations. Growing businesses spend a lot of time and money on moving and remodelling their property in order to create more storage. With eCommerce this is much less of an issue. Of course you’ll still need some form of storage, but it doesn’t have to be a small space in the middle of a busy shopping street, especially considering how buildings in city centres tend to be more expensive than works spaces and storage units that are somewhat further away. It makes eCommerce a rather flexible business venture that should appeal to any company looking to get the most out of their online presence.
3.eCommerce is less expensive than a retail store
Generally speaking, eCommerce will not cost as much as a retail store does. You don’t have to purchase furniture or decoration for your store and you probably won’t have to hire as many staff members. Plus, utility bills and rent are usually much lower – especially when working from home or from a small office space outside of the city centre. With an eCommerce website, your expenses will probably only relate directly to your website and your online marketing. This comprises web hosting, technical support and your shipping and payment system. It can be quite an investment, but working with a professional and affordable website developer ensures your eCommerce website pays itself off.
4.eCommerce requires less physical work, allows more flexibility
Much like online shopping is very convenient for customers, it offers plenty of advantages for business owners and staff as well. Sure, you’ll need to set up an online shop and maintain it, but that requires much less time and physical work than keeping a storefront clean, tidy and presentable. Especially when there are so many simple eCommerce platforms to choose from that take the hard work out of your hands. You can spend less time worrying about the presentation of your shop, your staff and you won’t be on your feet all week long. This gives you more time to work on other important aspects of your business.
Additionally, eCommerce allows you to be more flexible when it comes to working hours and locations. You may work at night, you may work during weekends: it’s completely up to you. And you can work from virtually any location you want, whether that’s an office space, your home or your favourite pub.
5.You can expand your audience more easily
One of the ways to do this is with online marketing. Combine a nicely working eCommerce website with excellent SEO skills, and you’ll see your clientele and turnover grow tremendously. Google has a directory called ‘Shopping’, which lists search enquiry results for eCommerce websites only. Making sure your website and your product show up in results for relevant searches is vital when trying to establish an online business.
Create your eCommerce website with Trendzer
Trendzer offers the possibility to set up an SEO- and mobile-friendly website with the option to add a free online shop. Moreover, we will make sure you get the hang of online marketing and if you’re still having trouble figuring out how to optimise your online sales, we’re always ready to help.
Do you want to find out more about our website packages? Call us now on 0800 047 6777.